In this interactive workshop, podcasters will uncover their unique selling point (USP) and learn how to build a personal brand that resonates with their audience.

Through guided exercises and group discussions, Becky will help you identify what sets your podcast apart and show you how to forge deeper, more engaging connections with your listeners. Whether you’re just starting out or looking to refine your brand, this session will give you the tools to stand out in a crowded market.

Becky Lamb-Pritchard, is Head of Marketing at This Is Distorted. She aims to empower every creator she works with. Working closely with brands and individuals on their podcast journey to help them not only tell their story but make sure people hear it. Bringing over 20 years of experience working in the entertainment industry she has delivered marketing campaigns for some of the UK’s biggest entertainment organisations like Global, Bauer and ITV to local radio stations, charities and grass roots organisations. Becky is passionate about audio as a force and believes in challenging the norms, uplifting diverse voices and bringing great stories to the front.

This event will last up to 1 hour, without an interval.