In this session you will learn the process of creating a PR story for your podcast and pitching it to press. It will include tips on coming up with your pitch idea, how to write a press release and how to find journalists to send it to. There will also be a chance to ask questions about your podcast and how you can use PR as a means of increasing listeners.

Fiona Fraser the founder of the UK’s first and only podcast PR Agency POW PR through which she helps the UK’s top production companies and chart-topping talent grow their podcast audiences through PR and marketing.

She has worked on multiple #1 shows such as The Rest is Politics, The Paul Ryder Tapes, Kew Gardens Unearthed and Ferne Cotton’s Happy Place. She has had podcasts featured in and on various high profile outlets such as BBC Breakfast, Radio 2, The Sunday Times Magazine, Metro and many, many more.

Online, Fiona is known as The Podcast Expert, through which she helps people create, launch and grow podcasts with a strategy-first approach as well as her own proven methods and the industry’s best practice.

She teaches her methods for growing a podcast through PR and how to get booked as a guest on podcasts through in-person events and programmes.

She has also created the first UK only podcast membership for podcasters to get more from their podcasts with The Podcast Experts Club.

This event will last 60 minutes, without an interval.